BLAK Haircare

Founder Ops Dashboard

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This Week — Revenue & Contribution
Revenue ex GST
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Est. True Profit
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Blended Margin
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Annualised Profit
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at this week's run rate
Contribution margin
2026 Combined Revenue Target · $500,000
YTD Revenue
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Complete
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Days Remaining
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in 2026
$0 — $500,000
Remaining
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Run Rate Needed / Day
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D2C Target
$200,000
B2B Target
$300,000
Shopify Overview
Revenue Today
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Revenue MTD
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Revenue YTD
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Net Sales Today (ex GST)
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Orders Today
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Visitors Today
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Not available via API
Conversion Rate
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Not available via API
D2C
Orders today
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Orders this week
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AOV today
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Revenue MTD
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Revenue YTD
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Daily run rate needed
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B2B / Wholesale
Orders today
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Orders this week
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AOV today
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Revenue MTD
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Revenue YTD
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Daily run rate needed
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Wholesalers ordered this week
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Estimated Contribution This Week
D2C True Profit
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B2B True Profit
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Combined This Week
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est. true profit
Annualised Run Rate
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at this week's pace
Based on blended margins: D2C 68% · B2B 47% · Figures ex GST
Meta Ads
Date range
to
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Klaviyo
Subscriber Lists
Email list
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Target: 10,000
New subs this week
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Popup form
SMS list
0
Placeholder
Last 5 Campaigns
Campaign Sent Open Rate ▸ 30% Click Rate ▸ 2.5% CTOR ▸ 15% Rev / Recipient ▸ $0.10
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Active Flows — Last 30 days
FlowOpen RateClick RateRevenueOrders
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Connect Xero

Authorise your Xero account to view P&L, cash position, AR/AP, and expense data.

Redirects to Xero for authorisation, then returns here automatically.

Key Unit Economics — MTD
Blended CAC
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Meta spend ÷ new customers
LTV (Simple)
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Revenue ÷ unique customers
LTV : CAC
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Target ≥ 3×
Payback Period
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days to recover CAC
Contribution Margin
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Requires Xero COGS
Customer Analysis — YTD
New vs Returning Customers
New
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Returning
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Repeat Purchase Rate
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of customers ordered more than once
Avg Orders per Customer
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True Margin per SKU
Top Products — YTD Revenue
ProductOrdersRevenueCOGS from XeroEst. Margin
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SKU Margin Reference
SKU Landed Cost D2C Net Margin $ D2C Net Margin % WS Net Margin $ WS Net Margin %
Contribution Margin Calculator
SKU D2C Units D2C Revenue D2C Contribution WS Units WS Revenue WS Contribution Total Profit
Summary
Total Revenue
$0
D2C Contribution
$0
WS Contribution
$0
Total True Profit
$0
Overall Margin %
0%
Annualised Run Rate
$0
All figures ex GST · Based on net margin after landed cost, fulfilment, platform fees and COGS